Expansion Plans

FreshGrab is planning to launch stores nationwide, responding to emerging consumer behaviors identified in key demographic studies. Data from the Urban Land Institute indicates that 70% of Millennials and Gen Zs prefer urban living, favoring walking or public transportation over car ownership. Complementing this, the National Institute for Automotive Service Excellence reports a significant drop in 16-year-olds with driver's licenses, from 46% in 1983 to 25% in 2018. Additionally, studies show a notable trend of Millennials and Gen Zs choosing not to have children, with the U.S. Census Bureau reporting a 5% decrease in birth rates among women aged 20-24 from 2008 to 2018. Furthermore, these generations are less inclined to make bulk purchases, preferring to shop more frequently for fresh and immediate needs.

Capitalizing on these trends, FreshGrab is positioning its grocery stores within urban neighborhoods and mixed-use developments, offering easy access to fresh produce and essential groceries. This model eliminates the need for driving or relying on third-party delivery services, enhancing convenience and customer satisfaction. FreshGrab's innovative approach is set to disrupt traditional grocery shopping by providing a streamlined, cost-effective solution for urban dwellers, ensuring they can quickly grab groceries or have them delivered with minimal hassle. This strategy is designed to capture a substantial market share, meeting the growing demand for convenience in grocery shopping.